How to Do a Giveaway on Instagram to Gain Followers in 2023: Best Tips and Hints

How to Do a Giveaway on Instagram to Gain Followers in 2023: Best Tips and Hints

Bradley Henris

Updated 27.11.2023

Are you looking for a way to increase engagement on your Instagram account? A great way to do this is by running a contest! In this blog post, Viralgrowing experts will discuss the rules of how to do a giveaway on Instagram, as well as some ideas for prizes that you could award. They will also provide tips on how to promote your contest and get more entries!

Giveaway is a free contest for IG users. Its purpose is to grow following, get comments, and increase engagement on your posts. This can be achieved by asking participants to follow you, like the post and tag people, or ask questions in the comment section. So, now you know what is a giveaway on Insta? Sure, you do. But before you start, there are a few things you need to learn.

The first thing you will need to do is to decide how long it will last. This can be anywhere between one day and one week, depending on how much time you have available! If it’s just a quick giveaway that lasts for an hour or so, then don’t worry about setting up anything fancy – simply post about it on your Instagram Stories and ask people to enter by tagging a friend.

If you want to run a longer contest then you will need to set up some rules and regulations. The most important thing to remember is that you must comply with IG terms of service. So it’s time to see why it can be useful for your Instagram engagement.

Why is it a good idea to make giveaways?

There are a few reasons why you should know how to do giveaways on Instagram and why these contests can be a great way to engage your followers and grow your IG account:

  • First, they’re a fun way to get people excited about your brand.
  • Second, they can help you gain new followers by incentivizing people to enter.
  • And finally, giveaways can help you increase engagement on your profile, as people will be more likely to like, comment, and share your posts when they’re running a contest.

More benefits of giveaways for Instagram profile:

  • Positions the profile as an authority in its field.
  • Helps to create a community around the brand or product.
  • Encourages customer loyalty.
  • This can result in increased sales.

What are the effective IG contest rules?

Doing a giveaway on Instagram can be a great way to grow your profile. But it’s not as easy as just picking a winner and sending them something. There are some rules you need to follow in order to make sure everything goes smoothly.

When it comes to hosting a contest, there are Instagram giveaway rules to keep in mind. Below are some general guidelines to follow:

  • You must host it on an account that is at least seven days old.
  • You must have at least 100 followers in order to host a contest.
  • They must be announced ahead of time.
  • The prize must be worth at least $25.
  • You are allowed to require that entrants follow your account or like a post in order to enter.
  • The IG giveaway should be ended within seven days of being announced.
  • You are not allowed to ask for people’s personal information (e.g., email addresses, phone numbers, etc.).
  • It must be open to residents in the United States, Canada, and the United Kingdom.
  • You must comply with all applicable laws and regulations governing contests in your country or state.

If you want to do more than just one Instagram giveaway at a time, then it’s important that you follow these rules:

  • Only run giveaways once per week or every two weeks if possible. Running them more often than that will get old fast, and users may drop out.
  • It’s also a good idea to have some sort of schedule for how long you’ll be running the IG contest, so people know how much time they have left before it ends! That way, they can plan accordingly if there are any other things going on.

What types of giveaways work best on Instagram?

There are a few different giveaway contest ideas that work well on IG:

  • Best photo: Have users post photos using a specific hashtag and then choose a winner from among the submissions.
  • Sweepstakes: Give away a prize to one randomly selected follower.
  • Tag friend: Have users tag friends in a post for a chance to win.
  • Quiz: Ask followers questions and give them a chance to win by answering correctly.
  • Bonus entry: Entice your audience with a bonus entry giveaway for following your account or tagging a friend in a post.

What are the steps of creating an IG contest?

So how do you actually run a giveaway on Instagram? The first step is to come up with some rules for the contest. Here are a few things to keep in mind:

  • Decide on how many winners you want to have and what the prize will be. It could be anything from a gift card to a free product or service. However, the prize should be something that is attractive to your target audience, and that will generate excitement among participants. It’s also important to make sure that the prize is relevant to your business or brand.
  • Specify how long the giveaway will run (you can choose from a few days to a week).
  • Create terms and conditions that everyone who enters must agree to. This could include things like age restrictions, needing to follow your account, and not being able to enter multiple times.
  • Once you have your rules figured out, it’s giveaway time!
  • Create a catchy headline.
  • Be sure to use relevant hashtags so that potential participants can find your contest.
  • In the body of the post, include information about how and when the winners will be announced.
  • You can also create a graphic or short video explaining the rules of your giveaway for added impact.
  • Once your Instagram contest is live, be sure to promote it on other channels like Twitter and Facebook. The best way to ensure a smooth process is by doing some preparatory work.
  • Congratulations! Now you know how to do an IG giveaway, and you’ve just hosted a successful contest! So it’s time to get ready to host your next one.

Tips on how to do the best giveaway for your Instagram profile

Now you know how to do a great contest. It’s time to make the best one! Here are some tips on how to run an Instagram giveaway:

  • Choose the right prize. You have to offer something of value that people want or need. This could be anything from gift cards and products to vacations and experiences.
  • Create clear rules. People will only enter if they know the rules of your contest. Be sure to specify how to enter, how the winner will be chosen, and when the giveaway ends.
  • Promote your contest. Use Insta Stories, posts, and even ads to let people know about your giveaway. You can also ask friends and followers to help spread the word.
  • Make it easy to enter. Try using a contest app or a tool that allows people to enter by following and tagging friends. Be sure to use a tool that will help you select a winner at random.
  • Choose how people can win. You can choose how many winners there are, how much they’ll each receive, or even how often people get a chance to win in every giveaway you host.
  • Keep track of your IG contest entries. Use a tool to help you keep track of how many people enter your giveaway and what they do to enter. This will help you determine the best way to run your next one.

How to determine a winner?

Apart from generating giveaway ideas for Instagram, you need to think about how exactly you are going to pick a winner. There are a few ways to determine a winner:

  • One way is to have people enter by tagging three friends in the comments. The person with the most tagged friends at the end of the contest will be the winner.
  • Another way is to have people follow your Insta account and then randomly select a winner from those who followed.

When selecting a random winner, be sure to use a website that does this for you. You want it to be as fair as possible. Once the winner has been determined, contact them and let them know how they will receive their prize.

When it comes time for the giveaway to end, choose a winner at random by using apps like Gleam or Rafflecopter that select winners based on how many entries they received during the IG contest. The winner will receive their prize via direct message, so they’ll know who won!

In fact, there are various tools that can automatically determine a winner. This way, the process will be fair and accurate which is the best way to do a giveaway on Instagram. Here are some of them:

  • This site is a great option for random selection because it’s been around for a long time and is known for being reliable. This is actually the most popular random number generator on the internet.
  • If you’re looking for a quick and easy way to pick a winner, this website can do the trick. It’s free to use and doesn’t require much time to get started!
  • This website offers several ways to pick a winner depending on how many entrants there are, what kind of contest you’re running and more.
  • This website has gained popularity in recent years because of how easy it is to use and how much customization you can do with your giveaway (and even how many people enter).

You can select your method based on how creative or simple you want it ­— but remember that some methods may not be as accurate when compared with other tools, so you need to double-check how each tool works before using them!

How to retain your newly-come Instagram audience after a successful giveaway?

Now you know how to host a giveaway on Instagram successfully. Then you should know that growing your IG audience is hard, but retaining it is even harder. Here are some tips from Viral Growing on how to keep your new fanbase interested:

  • Keep your content fresh and exciting. If you keep churning out the same old stuff, they’ll get bored fast.
  • Interact with followers! Reply to their comments, like their photos, and follow them back.
  • Give away prizes occasionally. A little incentive never hurts.
  • Make sure your website and social media are up to date. If they’re not, people will lose interest fast.
  • Show off your personality! People want to see the person behind the account, not just a robot spewing out content.
  • Generate new ideas to make new giveaways.

Follow these tips from our experts, and you’ll keep your Instagram audience coming back for more! And if you want to gain more followers for your future giveaways, you can always buy some real IG friends who will not only participate in your activities but also like your photos.  Or you can start with our simple packages of $1 fans to see how paid promotion works.

Bradley Henris

Written By: Bradley Henris

Digital Marketing Manager

Bradley Henris is a professional marketer who graduated from the University of Southern California and got a Certificate in Marketing. He has been working in digital media for more than 12 years. Bradley specializes in SMM, SEO, targeting, CRM, and Analytics. He has great experience of content writing about peculiarities of working with different digital channels, testing new targeting features, and personalized high-converting marketing messages. He is an independent expert in Digital Marketing. Writing helps him to develop the ability to consolidate the achieved knowledge. Bradley is passionate about digital marketing. It is not his job only, but a lifestyle.


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