How to Make a Guide on Instagram

How to Make a Guide on Instagram

Bradley Henris

Updated 27.11.2023

Instagram is one of the most popular social media platforms with over 1 billion active users. This is why businesses are turning to Instagram to create content and reach their target audiences. But what if you’re not sure how to use Instagram or what type of content to create? That’s where our article comes in! In this article, we will explain what is Instagram guide, who needs them, and how to create your own one. We’ll also give you some ideas for great topics!

Guides for IG

What are Instagram Guides?

Instagram guides feature was created in June 2019 but was widely used in 2020 during the pandemics. The goal was to raise awareness of the importance of mental health and wellbeing during hard times. In these guidebooks, one can learn how to take care of themselves, not lose connections with friends and family, manage stress and other hard feelings, etc. 

One can find a manual on how to do anything on the Internet – from how to make slime to how to get over a breakup. So why not have guidebooks specific to Instagram?

Who needs Insta Guides?

Instagram is a visual platform that can be used for personal or business purposes. Whether you’re a small business owner, blogger, or just looking to up your Insta game, there are many reasons why you might need this new feature.

Some of the most popular reasons to use an Instagram guide include: growing your business, increasing sales, promoting products or services, showing off your brand, and gaining followers. However, an Instagram guidebook can also be used for more personal reasons, such as creating a photo diary or simply learning how to use all of the features of the app.

The great thing about Instagram is that there are so many different types of guides that can be created. Whatever your reason for wanting or needing an Instagram guidebook, there is definitely one out there that will suit your needs! Just be sure that you have something tailored to your specific needs before diving in. 

When it comes time to create your very own version, there are a few things that you will need to take into consideration. 

Types of Guides

An Instagram guidebook can be about anything – from how to use the app to how to take the perfect selfie. It can be for anyone, whether you’re a beginner or an expert. And it can be shared anywhere, from your own blog or website to Instagram itself.

There are three main types of IG guides: products, places, and posts. Let’s take a look at each one in more detail.


If you’re promoting a product on Instagram, then creating a guide is a great way to show off what you have to offer. Your own version could include images of the product, information about its features and how it works, and even customer reviews. You could also create a guidebook on how to create a certain product (for example, bake a cake) or make a top of your customers’ favorite products.


This is perhaps the most popular type of Instagram guide. If you’re visiting a new city or just want to show off your hometown, then creating a guidebook is the perfect way to do it. Your creation could include tips on where to stay, eat and visit, as well as images of the places you recommend.


If you’re looking for creative ways to promote your brand or product on Instagram, then creating a post guide is a great option. A post guidebook could include how-to posts, image collections, or even video tutorials. You could also create themed guides on Instagram around certain holidays or events.

Tips on creating the best guide

Once you’ve decided what type of guidebook you want to create, it’s time to start putting it together. Here are a few tips:

  1. Take care of your visuals. Make your creation look really appealing with the help of filters and other visual features.
  2. Use relevant hashtags. These hashtags will help you to attract people interested in your content, product, or service.
  3. Include linksLinks are an important marketing tool because they literally advertise your items to people who click on them. So, include the links to your products or service website in order to boost your sales. 
  4. Make it easy to share. Add social media sharing buttons so that your followers can easily share your guidebook on their own profiles.
  5. Take care of your branding. Your creation should have a cohesive look and feel that reflects your brand.
  6. Choose a good template. There are lots of templates out there to choose from, or you can create your own.
  7. Use high-quality images. Make sure all the images in your guide are high resolution and look great when enlarged.
  8. Write a helpful copy. Your creation should be packed with useful information that will help your followers improve their Instagram skills.
  9. Add social media sharing buttons. Make it easy for readers to share your guidebook with their followers on Twitter, Facebook, and other platforms.
  10.  Think about your audience. Who is most likely to be interested in your guidebook?
  11.  Choose a topic. What do you want your creation to cover?
  12.  Create a table of contents. This will help readers quickly find the information they’re looking for. 

Now that you know how to make an Instagram guide, it’s time to start putting one together!

How to create an Instagram Guide?

There are many different ways to create an Instagram guidebook. The most popular way is by using a third-party app, such as Adobe Photoshop or Illustrator. However, you can also use online tools, such as Canva, which offers a wide range of templates and design features that are easy to use.

If you want to know how to make a guide on instagram, you need to follow these easy steps:

Step One: Create outline

The first step is to create an outline of your guide. This will help you stay on track and ensure that all the important information is included.

Step Two: Choose a template 

Once you have created your outline, choose a template that best suits your guide’s style. Canva offers a wide range of templates to choose from.

Step Three: Choose images for your guidebook

Once you have chosen a template, start adding images to your guide. You can find free stock images on websites such as Unsplash and Pixabay.

Step Four: Add text to your guide

Adding text is a great way to explain the images in your guidebook and help readers understand the process.

Step Five: Share your guide

As soon as your guidebook is finished, share it with your followers on Instagram. You can also share it on other social media platforms or websites.

Sharing your Insta Guides

Once you’re done, it’s time to publish! You can publish your creation in a number of places, including your website or blog, Facebook, Twitter, Instagram, Pinterest.

If you’re sharing your guide on social media account, consider using one of the following formats: 

  • Twitter – Share an image of your guidebook with the headline, link to the full version, and hashtag #InstaGuide.
  • Facebook – Post a photo of your guide with a brief description and include a link to the full version in the caption.
  • Instagram – Publish a photo of your creation with a caption that includes a call-to-action. For example, “Check out my guide on how to create the perfect Instagram post!” or “Get all the details on how to make your Insta feed look amazing in my new guide.”
  • Pinterest – Pin an image of your creation with a brief description and include a link to the full version in the pin description.

Guides Inspiration and Ideas

If you’re looking for some inspiration or just want to see how other people are using Instagram guides, here are a few examples to check out:

  • @NASA – NASA has created an interactive guide on the history of spaceflight.
  • @NatGeo – National Geographic shares stunning photos and tips from their travel experts.
  • @Refinery29 – Refinery 29 shares fashion and beauty guides, as well as lifestyle tips.

When it comes to creating your own version, the possibilities are endless. Just think about what you’re passionate about and what your followers would be interested in learning more about.


Now that you understand what instagram guides are and how to make them, it’s time to get started on yours. Have fun with it, and be sure to keep followers interested by regularly publishing new and interesting guidebooks. Happy creating!

Bradley Henris

Written By: Bradley Henris

Digital Marketing Manager

Bradley Henris is a professional marketer who graduated from the University of Southern California and got a Certificate in Marketing. He has been working in digital media for more than 12 years. Bradley specializes in SMM, SEO, targeting, CRM, and Analytics. He has great experience of content writing about peculiarities of working with different digital channels, testing new targeting features, and personalized high-converting marketing messages. He is an independent expert in Digital Marketing. Writing helps him to develop the ability to consolidate the achieved knowledge. Bradley is passionate about digital marketing. It is not his job only, but a lifestyle.


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